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Gabriel ShermanSept. 1, 2010
When news surfaced yesterday that Sarah Palin would be venturing to Iowa to headline the GOP's annual Reagan Day Dinner on September 17, she sparked a new round of media speculation about her 2012 presidential ambitions. Ever since Palin resigned from the Governor’s Mansion last summer, the will-she-or-won’t-she guessing game that occupies the minds of Republicans (and many optimistic Democrats) has turbocharged her appeal as a national figure.
But the trip to Iowa, like almost anything to do with Palin, can be read in a number of ways. On the one hand, it might be an earnest attempt to begin to build a campaign. But it’s also, certainly, an effective move for a media figure like Palin — Matt Drudge played it huge. For Palin, running for president is partly a kind of profit center. "It’s an industry to write about Sarah and put her on TV,” John Coale, the prominent Democratic lawyer and husband of Fox News anchor Greta Van Susteren, told me. “We’re two years into this and people are still fascinated by her. But, if she doesn’t run, does she maintain this interest?”
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