by Peter Kafka Posted on July 6, 2009 at 1:05 PM PT
The punditocracy is still trying to figure out why Sarah Palin is bailing on her day job. But over at Condé Nast’s Vanity Fair, they’ve got better things to do–like tallying page views for Todd Purdum’s buzzy feature story on the soon-to-be former governor of Alaska.
The story went up on VF.com six days ago and has generated just under two million page views since then, says executive online editor Michael Hogan. (Disclosure: I’ve been a free-lance contributor to Vanity Fair’s “New Establishment” list in the past and will be again this year). Had Palin not made her blockbuster announcement on the Friday before the Fourth of July, the piece would be doing even better: Vanity Fair generated more traffic on the Tuesday the story was posted than the day after Palin made her news.
Still, it’s a big coup for the magazine’s site. The only way to generate more attention would be to run a slideshow featuring young attractive women.
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